![]() ![]() The vision of Ucool is to completely change the ‘freemium’ game model,” said Ucool’s CEO Lu Lu, in a statement. “Heroes Charge’s success is the result of the studio’s focus on exceptionally high quality game design and a strong ‘player first’ mentality. The ad features the hero, Emberstar, doing some severe damage to skeletons. It will also air on ABC, NBC, and other broadcast and cable networks. 1, and then it will air on the The Tonight Show Starring Jimmy Fallon. The new ad is a 15-second national TV spot that will debut on the Super Bowl on Feb. The game is targeted at men and women ages 18 to 44. But now Ucool will launch the ad campaign in 25 countries on dozens of cable TV networks. Heroes Charge debuted in August, and it has slowly rolled out worldwide. 1 card-based game on iOS in 130 countries. 3 top-grossing role-playing game in the U.S. But the cost per install of mobile gaming ads has been rising so much that TV doesn’t seem so outlandish anymore, Ngui said. It hits a wider net of mainstream users than targeted mobile gaming ads. Jim Ngui, the producer of Heroes Charge at Menlo Park, Calif.-based Ucool, told us in an earlier interview that TV advertising is actually cost-effective. ![]() But while that game has been generating hundreds of millions of dollars in revenue for the past year, Ucool’s game is less established. Rival Machine Zone also launched a TV campaign with supermodel Kate Upton to recruit more users for Game of War: Fire Age. Worldwide, mobile games are expected to reach $30 billion in revenues in 2015, surpassing overall revenues for console games, according to market researcher Newzoo. ![]()
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